Although there was a lot of plate spinning, most companies never truly consider outsourcing to an agency. This was partly because of budget constraints but also because they considered the talented individuals they worked with as the best people to market to their respective territories. Although these are common reasons not to bring in an agency, I’d like to go through five that counter this perspective.
The first issue of budget is a false economy for me. In my mind, you can’t afford not to. If you are a business owner, you probably run a tight ship and, with limited time, you keep those plates spinning to ensure the business is growing, profitable and one step ahead of the competition. So why would you spend precious budget on a digital marketing agency? Simple. ROI. Agencies have the time you don’t and a wealth of knowledge that could trim wasted budget and get more bang for your buck (or pound). This is no more true than in an activity highly correlated with revenue, such as PPC. Our own Jonathan can write a bespoke script for you to automate bidding based on your ROI… sound good? Many of your clients think so too.
Working with a professional marketing company Massachusetts you’ll have a discussion about goals and KPIs, with regular reviews so you know what your money is buying and that you are on track. More than that though, you will be talking to professionals that can manage your expectations on how likely it is to achieve your goals, how much input is required from your business and what you’re likely to gain from it.
Having a company full of digital marketing professionals is very handy. You may approach an agency because you have a need to outsource one activity but later find that you need help with something else too. Are you creating a new website and don’t want to harm your existing website traffic and revenue? Your chosen digital agency has done this countless times and can steer you in the right direction, or take on the project as a whole. With a digital marketing agency on board, you’ll have access to a pool of knowledge you can tap into whenever the need arises.
Ever stared glassy eyed at a PPC campaign that either you or your marketing staff have spent the last few years updating? Not sure where to go next? Using a digital marketing agency means that you have professionals on hand with the best tools to view your campaign and see things you may have missed. They could inject a new lease of life into it and unlock more potential.
Avoid the Learning Curve
Most digital agencies have been around for a while, and they have worked with a vast spectrum of clients in that time. The likelihood is that whatever your problem or need, it’s likely that Digital agency has been through the same process with other clients. They have the tools and knowledge to do it more quickly and efficiently than you will be able to.